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Market development and trends The B2B e-commerce market is changing fast. There is an increasing amount of companies adding an online sales channel to their business. If you want to be a successful businessman your marketing must be real time. Integrated B2B e-commerce Integrated e-commerce is upcoming. With integrated e-commerce, part of the software solution is installed inside the ERP (Enterprise Resource Planning) back-end system. This means that the connection between the business logic and database of a back-end system is configured automatically. An integrated e-commerce software solution does not require investments in recreating and maintaining a separate database or business logic. Instead, it re-uses those of the back-end system, so all data are stored in one, single place. This can prevent inp
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